Reasons for Choosing 2D Animation and Motion Graphics

2D animation and motion graphics are popular creative mediums for their versatility, stylistic diversity and cost-effectiveness. Animators and artists like these tools because they allow limitless creativity regardless of physical constraints.

2D animation offers more bang for your buck than any visually-driven media.

Simple vectors or animation with few backgrounds/details can be animated quickly while retaining originality. Additionally, this stylized appearance suspends disbelief better than more realistic rendering. Thus, studios can concentrate on making characters appear fluid or emotional at the expense of rendering costly backdrops or physics. Efficiently cheaper means small teams or indie artists can produce festival-worthy films and commercial works on a shoestring budget using 2D technology.

2d animation and motion graphics are a source of limitless opportunities in design art as well as business.  They combine animated text, shapes, illustrations, and video into one complete package. Creators have freedom to use the same for any purpose.   They can produce different pieces ranging from typographic poetry, an explanation for infographics, as well as ideas for video games. It is an interface between a designer, animator, and filmmaker. Diversity encourages lateral thinking together with crazy visions and technical competence.Consequently, in the age of digital convergence between many media, motion graphics are transferable from films to apps to product demos and more.

Contemporary animated short films and features are increasingly winning over critics and global market share. Kinetics is a graphical technology that defines complex elements in online education as well as corporate training.  Live-actions flow easily with promos and ads mixing with 2D aspects to spike up the engagement.   Motion graphics can also be incorporated in apps and emerging platforms.

Moreover, this artistic acceptance together with demand widens the field of application of creative professionals.  After creatives master the principles of animation and motion graphics softwares and tools, those skills become transferable to any other career trajectory.   Being able to think visually and communicate dynamic concepts becomes more valuable as our globally interconnected world becomes increasingly visual.   Such training enables flexible hybrid talents who are able to use their skills either in arts or commerce.


To conclude this section on 2D animation and motion graphics, these careers are characterized by imagination free from calculus tempered by a dose of pragmatism for severe professional applications at large scale, mainly in the production industry. These mediums’ stylistic range, economic efficiency and multimedia convergence make them compelling creative frontiers. For those seeking expansive artistic breadth or adaptable commercial opportunity, 2D animation and motion graphics deliver on all fronts.

Author: Saif Fuentes